Why Being Green Is Not Enough To Change The World

ART_EDUN_LVMH
Sometimes, I feel like I am alone. For years, I’ve been in a sort of no-man’s land between mainstream and the green-stream. As a trend consultant, my message to brands is always the same: the consumer only cares about your product if they like it–then they will take into consideration the green-ness of it. If it’s ugly, poorly-packaged, ill-fitting–forget it. This is the hurdle most green companies need to get over. As another Fashion Week comes to the streets of New York, I find myself still waiting for the light bulb moment where a green approach is also a well-designed, marketable product (I know there are some–but far too few). Eco Salon has an excellent take on this discussion.

EMILY IN THE NEWS

One Comment

  1. Hey Emily, I’m also a lover of good design and sustainability, and I have a question for you.
    I was wandering through a dessous shop today, leafing through cheapish frilly underwear, and thought about getting something to surprise my boyfriend with (afterall, it’s Valentinsday, right..?). -However, my conscience got to me, and I realized I didn’t want to wear something that intimate which had probably been produced under inhuman conditions. So here is the question: Do you happen to know of any dessous label that is eco-friendly and fair-trade? Thanks!

Share Your Thoughts

%d bloggers like this: